I’ve always tried to be open and publish any stats about enjoysthin.gs that I thought were intersting on this blog. I’ve posted number of them in the past about where my users were coming from, browser stats, even how I develop the site.
Today I wanted to write about the “TechCrunch effect.”
Yesterday, TechCrunch linked to enjoysthin.gs fairly early in the day. It was a link in a larger article about Tumblr and was reasonably positive in what it said, even if it was a bit misleading in what it said about me. Keep in mind, the main article was not about me, but I can easily compare it to other articles that link to the site, but were about enjoysthin.gs.
I was really surprised by what I found when I looked at the stats for the day.
First off, it was not a big day as far as traffic goes. Both visits and page views saw no significant bump from the link.
To put it in perspective, here is the link placement on two different sites. On the left was the last time I received a link from ReadWriteWeb and on the right is yesterday’s TechCrunch link. On the TechCrunch article, the link is above the fold. On the ReadWriteWeb article… well it’s not above the fold, let’s just leave it at that.

So, two different sites both link to me in articles that were not specifically about me. TechCrunch, according to compete, gets far more traffic than ReadWriteWeb. So logic would suggest that my metrics, traffic and otherwise, would spike from the TechCrunch link. That just didn’t happen. As I mentioned, traffic was essentially flat yesterday. Signups were flat too. I’d show you a graph, but it was flat, so you get the picture.
What about ReadWriteWeb? Well when they linked to me, with a link located so far down the page that it required two and a half miles of scrolling, all of the things that I measure spiked considerably. Even with the location of the link and considering the article was posted fairly late in the day (eastern time), I still saw a medium uptick in traffic and a huge increase in signups. So let’s compare the two, shall we?
The following chart shows the signups from the same day each of the articles were posted.

So despite the link location from the ReadWriteWeb article, almost twice as many users clicked through and signed up for the service.
I’m sure that if the article had been entirely about enjoysthin.gs, things wouldn’t be the same, but I wonder about how different they’d be? Who exactly is reading TechCrunch and why aren’t they clicking on the links? Are they just looking to find out who is getting bought and carrying on with their day? Do the real users of the web read ReadWriteWeb? Whatever is happening, it’s certainly interesting (and something I’ll never know for sure.)
In the past ReadWriteWeb has written about enjoysthin.gs, rather than just linking to it. That spike in signups was much more significant. Although it’s not a fair comparison, here it is:
